Computer Videos

Gotham: Barack Obama's favorite font

Back


Can the right font make the difference in a media-driven election? Barack Obama's campaign is increasingly using the font Gotham for their "Change We Can Believe In" banners and other material. In this outtake from Gary Hustwit's 2007 documentary "Helvetica", type designers Jonathan Hoefler and Tobias Frere-Jones discuss the creation of Gotham. The font was originally commissioned for GQ Magazine, and the list of qualities they were looking for then sounds surprisingly Obama-esque now. http://www.helveticafilm.com/blog

Category: News
Uploaded: February 17th, 2008 @ 9:29 pm
Author: swissdots

Length: 02:01
Rating: Whole StarWhole StarWhole StarWhole StarHalf Star
Views: 28,047

Tags: barack campaign design documentary fonts gotham graphic helvetica hustwit obama political typography

Related Video Links:


» View Video Comments For Gotham: Barack Obama's favorite font
» View swissdots's Other Uploaded Videos

Video Thumbnails:


Thumbnail #1 Video Thumbnail #1:
Thumbnail #2 Video Thumbnail #2:
Thumbnail #3 Video Thumbnail #3:


Video Embedding Code:


Video Url:


Embed Code:

* Embed this video on your website, social bookmark, myspace, or blog.